Bellroy isn’t just your typical accessories brand - they create products that are elegant, functional, yet delightful to use. Moving beyond pocket accessories, to now include solutions for tech, work, and more, Bellroy is on a mission to change the definition of ‘premium’ when it comes to personal carry goods.

🎊 But first, a note from the editor!

⚾️ The Elevator Pitch

In today’s world, being fashionable is often a requirement for most consumers. Bellroy understands this and actively chose to design their products around this core requirement by offering premium products that are both fashionable and functional. They started off as a wallet-only business, and have now expanded to backpacks, phone cases, briefcases, and more.

As a certified B-Corp, Bellroy is constantly pursuing better ways to source its manufacturing products to ultimately reduce their impact on the environment while continuing to serve their business’ goals.

👇 The Drop Down

Site: https://bellroy.com/

Founded: 2010

Stage: Series A

Tech trend: eCommerce

Traction: Raised $8 Million in Series A funding now valued at $83m in global push, certified B Corp, 1000+ products, Featured on Yahoo, Insider, Luxe, and 9To5Toys.

Team - Entrepreneur, Growth master, and idea curators.

Andy Fallshaw (CEO) | Matthew Fallshaw (CIO) | Lina Calabria (COO)

🔍 Why we like it

1. 🤩 Started as a niche, then expanded their TAMBellroy’s story begins at a kitchen table in the late 2000s. Fed up with the wallet options at the time, they created their own style - a premium wallet, that had a reduced bulkiness compared to typical wallets while feeling premium to the touch. Since 2010, Bellroy has carried that same philosophy to all their products - remove the annoying attributes and introduce a premium feel. Now, customers around the world love Bellroy’s wallets, cases, phone holders, and more. Bellroy has also grown past it’s roots in Melbourne, Australia and is now available across the world (and especially via online stores like Amazon and Tmall).

2. 👫Ranked as the Best Place to WorkBellroy topped the small business category and ranked as one of Australia’s one of best workplaces to work in 2021. The company employs a staff of 150 strong and follows a simple strategy; if you think you have a leadership role, then start encouraging your goals. “To see that the staff genuinely care about an organization is very heartening, that’s why we take care of them as a family”, Co-founder Andy Fallshaw.

🤝 Get Involved with Bellroy

• Shop their accessories, might find something useful

• Check out their affiliate program and get rewarded

• Follow them on Social Media: Facebook, Instagram, Pinterest, Twitter