Emails have remained relatively static for the past three decades. This week’s startup Spellbound is spicing up your inbox with interactive emails.

⚾ The Elevator Pitch

The big question for many companies when it comes to marketing emails is why are engagement and click rates so low? For many users, leaving the inbox is a hassle – having to open up a new link is a major turn off.

The answer? Spellbound is creating interactive emails to make the experience a win-win for both users and companies alike. With Spellbound, customers can fill out surveys, checkout products, or book an introductory call all within the email.

👇 The Drop Down

Site: https://www.spellbound.io/

Founded: 2021

Team: Akshaya Dinesh (CEO and founder)

🔍 Why we like it

1. 💍 Engagement, Engagement, Engagement

For marketing teams, understanding of engagement boils down to one metric. Click through rates. If users aren’t even clicking your links, they’re definitely not scrolling through your shop, learning about your products, or sharing with friends. Spellbound is tapping into a space that every uses – emails – and giving it the long overdue makeover it needs.

1. 🪄 20 clicks… poof… become 1

The typical user flow for customers to purchase any good requires way too many clicks. From the initial link in the email, to navigating the website, to filling out contact information. Spellbound makes it all possible within the email. Allow users to surf your catalogue and purchase goods directly from their inbox. And if you’re not selling a product, that A-okay too. Spellbound allows users to fill out forms, book introductory calls, and embed image carousels.

🤝 Get Involved with Spellbound

• Book a demo with Spellbound 

• Learn about case studies in their blog